Workshop Description
Developing your communications plan and brand identity can be intimidating, but coming up with a slogan, focus, audience, and personality will streamline the rest of your science communication efforts. Workshop your plan and your brand and then apply it across your portfolio, including websites, letterhead, and social media.
Learning Objectives
Recognize the importance of a cohesive plan and brand identity as a scientist
Create keywords that capture the essence of your personal/group brand identity
Connect brand identity to overall asset collection including logos, photos, and biographies
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Recorded video will be posted after the training